The Brief
Sigil is a premium medical apparel brand that needed an e-commerce experience matching the quality of the product — a category where “medical apparel” is often treated as purely functional, but Sigil's positioning called for the same visual polish as any premium fashion brand.
The Approach
We built the storefront on WordPress and WooCommerce, chosen for the flexibility it gave the Sigil team to manage products and content independently after launch, without sacrificing custom design. The focus was elevating product presentation — photography, layout, and copy working together — while keeping the shopping experience simple enough that the premium positioning never got in the way of an easy purchase.
What We Focused On
- A custom WooCommerce build rather than a stock WordPress theme, so the storefront reflects Sigil's brand identity specifically
- Product presentation designed to reframe medical apparel as a premium category, not a purely functional one
- A shopping experience simplified across every device, since apparel purchases skew heavily mobile